"First, she created a brand campaign for the NFL Total Wellness initiative, called "Q5—Training and Tools for the Game of Life". Her work positioned the NFL message in a way that truly resonated with players and the league. We rolled this out at Super Bowl XLVI and supported Q5 with direct mail to players, a web site, and collateral.
The second campaign was for the NFL Healthy Babies initiative. Jen helped create four distinctive collateral kits that were delivered to players and their wives. Each kit included a customized message for the segment and helped educate them on a wide range of benefits. Participation in this program has increased dramatically since launch.
—Julie Johnson, Director, NFL Total Wellness
"She collaborates and gets it very quickly. Reebok has worked with her since 2006—she collaborated with my On Field Design team on numerous projects for both the NFL and NHL. When I moved to our Global Brand team in 2010, I brought her along for the ride. Jen brings a high level of creative energy and fresh perspective to our organization—whether she's crafting new product claims, redefining the retail landscape or working in tandem with our outside agencies and global regions to roll-out a new brand campaign. Our CMO say's "get that chicken farmer writer". The fact that he knows her work speaks volumes."
—John McMahon, Director, Reebok Brand Communications
“If you need copy with a fresh perspective, from a writer that absolutely will always come through for you, then you need Jen. She's delivered for me more times than I can count. Her work is thoughtful, on strategy, engaging and powerful. And Jen herself? A total delight to work with.”
—Nancy Harhut, Executive Creative Director, Digitas
"She was part of the core team that helped build our HSBC credit card portfolio business. She worked with Mullen's in-house creative team and partnered easily with other freelancers. Her work for HSBC is still in rotation years later—her control packages consistently outperform test packages and get the high response rates we need."
—Jenn Foster, Account Director/Mullen
"She worked with my team at Upromise on several different occasions. She added a lot of value beyond just copywriting. Jen’s got great ideas and worked seamlessly with our in-house group. "
—Kathleen Berner, VP Marketing, Upromise/Sallie Mae
"I've worked with Jen in many incarnations over the years. First, on the AT&T College business while we were both at Bronner/Digitas. Years later, I brought her in to help create a brand campaign for The Princeton Review. She was able to tap her network of talent and bring in top-notch art direction as well. Her work is always fresh, compelling and results-oriented."
—Robin Staley, VP Marketing, The Princeton Review
"The content Jen produced after just a brief conversation was impressive—great work!
—Steve Miller-Jones, VP Product Strategy, Limelight Networks
"The Ipswich Museum changed its name to better reflect who we are and what we do within our community. As we got closer to launching our new identity, we needed help in streamlining our message. Jen worked closely with Museum staff to organize and edit a vast amount of information and refresh our message so that it reflected our new IM brand."
—Wendy Evans, Director, Ipswich Museum