Client: Reebok
Program: NFL Branding; Global Branding
Medium: NFL On-Field Design; Retail POS
Why I Love This Work:
This work includes a naming exploratory I did for a redesign of NFL On-Field Apparel; a retail POS umbrella campaign I did for three shoe brands; a new tagging system I created for retail POS apparel. No matter what Reebok threw at us, I love that we were able to deliver simple, graphically compelling solutions that are in keeping with their global brand.