Client: The Princeton Review
Program: College Readiness Campaign
Medium: Poster & Collateral Kit
Why I Love This Work:
This project was a challenge—we had to make a relatively dry institutional product come alive and appeal to everyone from a bean-counting administrator to a jaded high school kid. I like how fresh and optimistic this campaign feels. This "Happy" poster is still one of my favorite headlines ever. And I think the sales kit strikes a nice balance between hardworking collateral and the friendly freshness we hoped to convey.