Client: Sci Fi Channel
Program: Launch
Medium: DM & Media Kits
Why I Love This Work:
Launching the Sci Fi Channel was all about making the genre more mainstream (basically taking it out of the basement lairs of geeky teenage boys). This effort was directed to the trade and needed to sell the viability of what was considered a niche market at best. So we created a flipbook to show what Sci Fi means to different people and let people play around with the concept for themselves.