Client: Cigna
Program: Tailwind Wellness Brand
Medium: Video & Web Site http://tailwindagency.com/#home
Why I Love This Work:
Our client had stalled out trying to define their vision for creating "a culture of wellbeing" within the health care sector. They knew what they wanted—they just couldn't articulate it and there were a lot of cooks in their kitchen. We really had to get inside their heads on this one, listen, then filter out all the noise. This animation opens the web site we created for them and it really captured all the possibilities they had envisioned for their brand and their mission.