Client: US Cellular
Program: Customer upgrade offers
Medium: Emails & Banner Ads
Why I Love This Work: Technology upgrade offers tend to be mind-numbingly dull and geeky. For this campaign, we chose to focus on the little moments of joy made possible by the dull and geeky technology. By making technology more human and relatable, we were able to appeal to a broader audience of US Cellular customers and increase response rates for the client.