Client: Neighborhood Health Plan
Program: Small Business Acquisition
Medium: Direct Mail - Download PDF to see full piece
Why I Love This Work: This initiative uses nearly every human behavior hack in the book to increase engagement and response. Multiple customization fields allowed us to use data to create a more personal connection; third-party endorsements from real business owners allowed us to localize the message; and a hard-hitting infographic helped us deliver key benefits in a quick, yet compelling manner.