Client: Limelight
Program: Recruitment Campaign
Medium: Social
Why I Love This Work:
Recruiting in the tech space was incredibly challenging post-Covid. To target passive candidates, I created two organic social campaigns to run on LinkedIn and Twitter. The first was a riff on the line in Jerry Maguire, “You had me at hello!” and used selfies sent in from newly hired employees with verbatim blurbs from my interviews with them. The second was designed to poach Silicon Valley tech talent who were being called back to the office after working remote for years. The “Said No One Ever” line was paired with the biggest reasons people want remote jobs. We saw 3X the engagement rate and helped accelerate the hiring of key global positions for the company.