Client: Knowledge University (KU)
Program: All You Need Is Love
Medium: Post Card Series
Why I Love This Work: This kit used a series of simple, graphic cards to deliver the primary message + a single health message. By keeping the message quick and full of love, we were able to engage more effectively with busy families. This is an excellent example of knowing your audience and delivering a message that will be heard, instead of ignored. This outreach effort helped launch a healthy pregnancy program for Cigna and delivered a measurable increase in prenatal health engagement for their members.