Client: Davita
Program: One Good Reason
Medium: Post Card Series
Why I Love This Work: No one wants to admit they need a Health Coach. To overcome this mindset, we tapped into the emotions that motivate human behavior change (vanity, sibling rivalry, desire for acceptance). By meeting people where they are, we were able to use a lighthearted yet effective approach to nudge a resistant audience to take action. The result was a breakthrough for the program that quickly gained traction and increased member engagement by more than 50% the first year.